Mina Mar Marketing – Blog & Announcements

TAMPA BAY, FL, Jan 20, 2010 /PRNewswire via COMTEX/ — RMD Entertainment Group’s (RMDM; http://www.rmdmgroup.com) United Beverage’s Youth Water announces beta testing of Youth Artesian Water in Tampa Bay Area has begun. United Beverage began bottling today of its premiere Youth Artesian Water. (See image United Beverage’s President Shane Cooper holds up first bottles coming off the line is posted on http://www.rmdmgroup.com about us section)

Youth Water has been working in conjunction with Tampa Bay Fun Hunt on a promotion to help introduce a target market to the Youth product. www.tbfunhunt.com has registered over 100,000 hits since the start of the promotion on January 1st. Youth Water will now utilize the traffic to beta test at local retail locations.

As the hunt is drawing to a conclusion we expect the most participation. This allows us to direct foot traffic to retail locations to test market our product. It is important to note we are in a unique phase of beta testing. We have made strides from idea to conception in a short amount of time. We have upgraded our website www.youth-water.com, because we opened the site and took the feedback from the public to clean it up in a short amount of time. We plan to do the same with the Youth Artesian Water. We want to get it in the hands of the consumer. We know the product is good but we need to define the appeal. We believe it’s more effective to utilize the public to help us shape the branding of our product versus large scale expenses incurred with a high end marketing firm. It allows us to define our margins more clearly and solidify relationships with vendors. We are looking at locations in the Tampa Bay area this weekend to allow consumers a chance to sample our “Youth Water” and provide valuable feedback to our branding of the product. “Our label and bottle is relatively simplistic at the current time. We plan to utilize public opinion to fine tune our branding as we move into the revenue generation phase. We are looking at a top tier Artesian Water which will command premium prices with excellent margins for the company. We want to ensure we have the right feel before allocating the funds for the raw materials and the advertising needed for a large distribution contract. In contrast we plan to utilize a very select marketing approach to brand our premiere rum which is the heart of the company to ensure the best outcome but we can utilize the tools we have around us to build other beverage lines quickly which will produce the revenues to support us as we move closer to liquor manufacturing. Investors want to know the company has the ability for exceptional growth but they also want to know the company is working at building revenue now. We appreciate the support of our investors as we are working hard at doing both.” – Shane Cooper President United Liquor Alliance/United Beverage Alliance.

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